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DID THESE CHRISTMAS ADS FLOP? | THE BEST AND WORST CHRISTMAS ADS OF 2020 | JUST BEING MEG

We could all do with a bit of festive cheer.  I’m going to be discussing Christmas ads of 2020 and in particular, were they worth the hype or the criticism they received. Warning. Contains spoilers! Kicking off first... MCDONALDS  Usually, the concept around their “reindeer treats” which is essentially just the carrot bags they couldn’t sell all year, isn't one I like to buy into and never particularly that memorable to me, however, they really hit the nail on the head this 2020. I love this ad. I find it’s the perfect balance between promoting a product and subtly shouting to the current climate, in terms of everyone coming together and being with your loved ones when we need it most. This ad also really tugs on the heartstrings throughout, relating to, I’m sure, thousands of people who have squashed down the child mindset as they were growing up. Christmas really does pull that out of everyone, all ages. SAINSBURYS  There has been a huge amount of unnecessary controversy around t

OPINION: THE VALUE IN NICHE TARGETING VS REACH TARGETING

Recently I discovered Facebook has yet again removed even more of their targeting options from their advertising platform.  For anyone who works in paid social, or has used the ads manager platform, you will know the targeting options can be limited and tend to be repetitive. As an advertiser across multiple clients, you learn quickly that a one size fits all approach does not work. However, with the limited targeting options available there can be a fair amount of crossover when it comes to audience targeting. Personally, as a paid social specialist, I much prefer testing niche audiences. I find that this can add value in getting long term customers and also more valuable customers. Why’s that you may ask? We all want to get our product out to as many people as possible, however, we want that reach to convert into purchases. Naturally, the larger the quantity of people that see your ad, doesn't necessarily mean they will all convert into a purchase. You want to reach people that a

MORE THAN JUST MUSIC | WHY CREATIVE MARKETING COUNTS EVEN IN THE MUSIC INDUSTRY

The music industry has changed immensely over the years. Releasing music today is so much more than just a song or an album. There's a lot of clever marketing behind some of our most favourite music. Today you need to treat marketing music the same way you market any product. It has to be on  brand and it has to grab peoples attention fo r it to sell.  Recently I discovered some incredible marketing for Marshmello  and Demi Lovato's upcoming single 'Its Ok Not To Be Ok'. So far, we have no idea what the song sounds like (apart from a teaser clip Demi released over on her Instagram). However, in the countdown to the single, there is a website available  which I think is some of the most exciting creative marketing I've seen in a while.  DEMI LOVATO X MARSHMELLO: OK NOT TO BE OK PROMO SITE The website opens up in an old school Windows browser style page, with automatic pop-ups of a playlist and mood quiz. The mood quiz determines how you're feeling overall and if

ADVERTISING THROUGH A PANDEMIC | THE BRANDS THAT REACTED THE RIGHT WAY TO COVID-19 | JUST BEING MEG

Although it feels as though everything is going slightly back to normal, we are still in the middle of a global pandemic. I work for a media agency and back in March, the thought of advertising was unspeakable for brands. Everyone has been forced to adjust to this new way of life and strategies for brands have completely shifted. Some brands really reacted quickly and got it so right. Finding the perfect balance between not taking advantage of the situation but at the same time not being too afraid to talk about it. Most recently I have seen KFC has taken their famous slogan 'it's finger-licking good' and have blurred out the 'finger licking' part, so the slogan now just reads 'it's good, to adhere to the current rules surrounding COVID-19.  I personally thought this was genius. Such a simple concept but so brilliant. When a brand is so well known and has a slogan that everyone knows, changing it even slightly is really powerful and makes people notice.  Hei

HOW TO LAND THAT FASHION INTERNSHIP (EVEN WITH NO EXPERIENCE) | JUST BEING MEG

Internships can be a vital step into your dream career. Particularly for someone looking to get into fashion. During my second year of university, I was required as part of my course to undertake a 3-month internship.  Prior to my university course, I had no experience in fashion apart from my fashion based college course, but when it came to actual industry work I was stumped.  At the time, with very little guidance, I really struggled and wished there was more advice out there to help me land my internship. For this reason, I will be discussing how I managed to land my fashion PR internship at Moschino, with NO experience. KNOW WHERE TO LOOK  I had no idea where to find an internship. A great place to start is LinkedIn. LinkedIn will suggest to you, job roles based off of your profile and previous experience. You can also search for jobs by title, skill, company and location. To get a profile started on LinkedIn, I have broken down each section on what you sh

'WHAT WORKING IN THE INDUSTRY HAS TAUGHT ME' | PART 2 | JUST BEING MEG

After the success of last weeks post, I wanted to continue this little series of 'What Working In The Industry Has Taught Me' and introduce myself.  So for those of you who don't know me, my name is Meg. I am a 23-year-old Paid Social Executive from Hull but moved to London for university and have been here ever since. I've had a bit of a different career path and wanted to share my experience, tips and career advice and I wanted to structure this in a similar way to part one of this post . HOW LONG HAVE YOU BEEN WORKING IN THE INDUSTRY? I have been working in the industry for 3 years. HOW DID YOU GET INTO THE INDUSTRY YOU ARE IN? If we are going back to the beginning, my career I suppose started with college. I studied fashion design thinking it was what I wanted to do. I quickly learnt that sewing isn't my thing and ended being really torn between university options. Although I didn't excel at sewing, I had a genuine love for the marketing and bu

'WHAT WORKING IN THE INDUSTRY HAS TAUGHT ME' | WHAT YOU NEED TO KNOW ABOUT THE INDUSTRY, TOLD BY PEOPLE IN THE INDUSTRY| JUST BEING MEG

The saying it's not about what you know, it's about who you know... I suppose is half true, and if it's not true,  it helps that's for sure. I've worked in social media and marketing for approximately 3 years now and in that time have collated a network of professionals across multiple industries.  This week, I had the privilege of interviewing 7 different professionals who have made careers out of their passions, to provide you with the  best knowledge to help get you kick-started in the industry you want to be in.  MARKETING Meet Sophie. Sophie is 23 years old from Cheltenham and is the owner of the @prettylittlemarketer page on Instagram, which is full of girl boss, inspiring content, to help kick start your career in marketing. HOW LONG HAVE YOU BEEN WORKING IN MARKETING? "I've studied marketing for 2 years but I landed my first marketing job 5 months ago, as a Marketing Assistant at a digital marketing agency." HOW DI

GET YOUR BUSINESS STARTED ON INSTAGRAM | TOP TIPS FOR A SUCCESSFUL INSTAGRAM STRATEGY | JUST BEING MEG

Social media has a sole purpose. Simply to connect. From a business perspective, we will use social media to connect with customers. By starting a conversation, this can help to get customers to know your company and posting regularly keeps the conversation going. Instagram is one of the best platforms to reach your audience, with an estimated over 1 billion users a month and over 25 million brands, you need to make your profile stand out amongst the competition.  I have written some  top tips that I've picked up working in the industry, on how you can get your business started on Instagram today. CREATE A FIESABLE PLAN WITH REALISTIC GOALS Firstly, you need to create a social media plan that is easy to follow but also easy to change and adapt when needed. Marketing trends are ever-changing, so you may need to adjust your content from time to time. Creating a plan will help to define your business strategy and how you will engage your customers with your brand. You a