We could all do with a bit of festive cheer. I’m going to be discussing Christmas ads of 2020 and in particular, were they worth the hype or the criticism they received.
Warning. Contains spoilers!
Kicking off first...
Usually, the concept around their “reindeer treats” which is essentially just the carrot bags they couldn’t sell all year, isn't one I like to buy into and never particularly that memorable to me, however, they really hit the nail on the head this 2020. I love this ad. I find it’s the perfect balance between promoting a product and subtly shouting to the current climate, in terms of everyone coming together and being with your loved ones when we need it most. This ad also really tugs on the heartstrings throughout, relating to, I’m sure, thousands of people who have squashed down the child mindset as they were growing up. Christmas really does pull that out of everyone, all ages.
There has been a huge amount of unnecessary controversy around this ad. Sainsbury’s theme of ‘I can’t wait to see you and the family this Christmas’ was heartfelt and lovely. They released three really similar adverts to try and relate to the masses. However, this has received a huge amount of backlash from racist individuals, tying in their focus on the ad which narrates the life of a black family. For any sane human watching the ad, this is just another family from London who are excited about coming together about Christmas but for the few who don’t see it that way (a few too many might I add) this ad “doesn’t relate” to them and people have been making extremely awful racial slurs.
I love this ad. I think the message resonates with everyone and the colour of an actors skin shouldn’t have been something to focus in on. Overall I think the ad was really well done and gave everyone such a nostalgic feel. Probably my favourite one in 2020.
Now I’m going to say something which may not resonate with everyone but I’m kind of over the Kevin the carrot thing. Aldi has been doing this for the fifth year running and I think it’s a bit outdated. Sure, it’s got some cute characters and strangely has a resemblance to an E.T scene which I suppose relates to the idea of “coming home” but overall I just don’t really get it or find the ad particularly interesting.
As someone who works closely with a vast number of arts companies, I have to say this sd really hit home a bit. The arts have suffered so massively, so this was an extremely clever tactic from Amazon. Rightly titled ‘the show must go on’ the ad pays homage to a ballerina who shows gets cancelled due to coronavirus and the community comes together so she can put on her show in the street. I don’t know how I feel about the shout out to coronavirus. On the one hand, it’s weird to ignore it, on the other I think we’re a bit sick of hearing about it, however, I don't mind this ad as much as think this was done tastefully and had such a lovely heartfelt shout out, that I’m so glad someone addressed.
This ad has had so many mixed reviews. The message behind the ad of “spreading love” is extremely important in these unprecedented times, however for me personally the execution was confusing. I love the idea of using different creator styles to support the arts but I think within that you end up forgetting the overall message because it’s so overwhelming to look at.
What's been your favourite ad this year?
Thanks for reading,
Just Being Meg