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THE BRANDS INNOVATING THE CATWALK IN 2020 | JUST BEING MEG

So if you didn't already know, we just had Milan Fashion Week (and the season is almost finished, with Paris Fashion Week.) Here we saw Jeremy Scott showcase his SS21 collection for Moschino, but not like we've ever seen a collection showcased before. 

MOSCHINO SS21

Have you ever seen a 30-inch collection? Well, now you have, as we saw multiple marionettes created as models, wear the 40 looks down the catwalk. The collection was originally made lifesized and then the looks were created for the marionettes. 

Not only was the gorgeous collection created on the marionettes, however, we also saw editors in the front row. 

Although this collection cost significantly more to showcase than your typical runway, the impact this has had is huge. 

Jeremy Scott is leading the way in creativity. With COVID-19 giving us a barrier when it comes to social interaction, we need to think of new, innovative (and safe) ways to carry on as normal. This show is just the start. 


But Jeremy isn't the only innovator in the world of fashion this season. We also saw GCDS showcase their collection far from reality. 

GCDS SS21

Their SS21 collection was shown through 3D avatars strutting through a virtual universe inspired by both video games and Ancient Egypt. The front row wasn't empty either, we saw celebrity VIPS including Dua Lipa and Amina Muaddi to name a couple. With the rise in virtual influencers, such as Lil' Miquela on Instagram for example, it's no surprise this concept has been taken further into the fashion world.
The possibilities have become endless in fashion. The creativity has been injected back into shows in a not only fun but also, sustainable way. With fewer materials being produced (not to mention the air miles saved from attendees travelling to the shows) there is so much potential for fashion to move forward in a sustainable way. 

If there's one thing we can learn from this season, is that it is essential for designers to stand out by being creative. With the politics of fashion sometimes clouding over the art that goes into making a collection, we often see less of a breathtaking flare to a show and lose meaning in why these shows are made in the first place.

Thanks for reading,
Just Being Meg










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