Today you need to treat marketing music the same way you market any product. It has to be on brand and it has to grab peoples attention for it to sell.
Recently I discovered some incredible marketing for Marshmello and Demi Lovato's upcoming single 'Its Ok Not To Be Ok'.
So far, we have no idea what the song sounds like (apart from a teaser clip Demi released over on her Instagram). However, in the countdown to the single, there is a website available which I think is some of the most exciting creative marketing I've seen in a while.
DEMI LOVATO X MARSHMELLO: OK NOT TO BE OK PROMO SITE
The website opens up in an old school Windows browser style page, with automatic pop-ups of a playlist and mood quiz. The mood quiz determines how you're feeling overall and if it's anything less than happy it offers you help and advice, if you need it, from 'Hope for the Day'. The website gives you options to pre-save the song, play mini-games, follow Marshmello and Demi on their socials, use the IG lens which has also been created, as well as get more information on Hope for the Day.