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MANIFEST YOUR WAY THROUGH 2021

  That’s it. I’m not taking any more chances. I’m manifesting the sh*t out of 2021. I’ve tried this a couple of times and I’m not saying it’s the manifestation that helped me get my promotion buuuutttt... So I’ve collated some tips on how to manifest your way through 2021 to get anything you want. Yes. Anything. 1. BE REALLY SPECIFIC WITH YOUR GOAL  Have it set in your mind and really envision it. If this is a car you want, visualise that car, the colour, the make, does it have a new car smell? Picture the keys in your hand.  2. REMOVE ANYTHING THAT GETS IN THE WAY OF THIS Create a clear path for your goal. Whether that’s bettering your mindset or getting toxic people out of your life. You need to make sure  nothing is going to stop you from achieving your goal. You can also do a mind cleanse to really focus yourself. Crystals are great for this.  3. TRULY BELIEVE WHAT YOU WANT TO MANIFEST. TRY WRITING IT DOWN The key for this is to treat it like you’ve already got it. For example, “I’
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DID THESE CHRISTMAS ADS FLOP? | THE BEST AND WORST CHRISTMAS ADS OF 2020 | JUST BEING MEG

We could all do with a bit of festive cheer.  I’m going to be discussing Christmas ads of 2020 and in particular, were they worth the hype or the criticism they received. Warning. Contains spoilers! Kicking off first... MCDONALDS  Usually, the concept around their “reindeer treats” which is essentially just the carrot bags they couldn’t sell all year, isn't one I like to buy into and never particularly that memorable to me, however, they really hit the nail on the head this 2020. I love this ad. I find it’s the perfect balance between promoting a product and subtly shouting to the current climate, in terms of everyone coming together and being with your loved ones when we need it most. This ad also really tugs on the heartstrings throughout, relating to, I’m sure, thousands of people who have squashed down the child mindset as they were growing up. Christmas really does pull that out of everyone, all ages. SAINSBURYS  There has been a huge amount of unnecessary controversy around t

LIFE UPDATE - I'VE MOVED! | WHY I'VE BEEN ABSENT | BEING KINDER TO YOURSELF | JUST BEING MEG

Hi there, It's a pretty strange time at the minute for everyone. In the UK we've just gone into a second lockdown and amongst this virus, I've had a lot of time to think and reflect.  Due to the circumstances, I've decided to move which has been a really positive step for my mental health. I'm now also working again full time in the same job as before which I can truly say I'm grateful for as I know not everyone has been as fortunate as I have. Up until moving day and amongst working with this virus looming above our heads, I haven't had the time nor the energy to be posting on my blog. Just Being Meg has been a great space keeping me busy on furlough, however now I feel the pressure to carry on writing regularly. During this short break, I've been thinking a lot about what makes me happy and how important it is to take the time to process what's going on. No one has ever been through anything like this in their lifetime. It's an extraordinary di

THE BRANDS INNOVATING THE CATWALK IN 2020 | JUST BEING MEG

So if you didn't already know, we just had Milan Fashion Week (and the season is almost finished, with Paris Fashion Week.) Here we saw Jeremy Scott showcase his SS21 collection for Moschino, but not like we've ever seen a collection showcased before.  MOSCHINO SS21 Have you ever seen a 30-inch collection? Well, now you have, as we saw multiple marionettes created as models, wear the 40 looks down the catwalk. The collection was originally made lifesized and then the looks were created for the marionettes.  Not only was the gorgeous collection created on the marionettes, however, we also saw editors in the front row.  Although this collection cost significantly more to showcase than your typical runway, the impact this has had is huge.  Jeremy Scott is leading the way in creativity. With COVID-19 giving us a barrier when it comes to social interaction, we need to think of new, innovative (and safe) ways to carry on as normal. This show is just the start.  But Jeremy isn't t

OPINION: THE VALUE IN NICHE TARGETING VS REACH TARGETING

Recently I discovered Facebook has yet again removed even more of their targeting options from their advertising platform.  For anyone who works in paid social, or has used the ads manager platform, you will know the targeting options can be limited and tend to be repetitive. As an advertiser across multiple clients, you learn quickly that a one size fits all approach does not work. However, with the limited targeting options available there can be a fair amount of crossover when it comes to audience targeting. Personally, as a paid social specialist, I much prefer testing niche audiences. I find that this can add value in getting long term customers and also more valuable customers. Why’s that you may ask? We all want to get our product out to as many people as possible, however, we want that reach to convert into purchases. Naturally, the larger the quantity of people that see your ad, doesn't necessarily mean they will all convert into a purchase. You want to reach people that a

MORE THAN JUST MUSIC | WHY CREATIVE MARKETING COUNTS EVEN IN THE MUSIC INDUSTRY

The music industry has changed immensely over the years. Releasing music today is so much more than just a song or an album. There's a lot of clever marketing behind some of our most favourite music. Today you need to treat marketing music the same way you market any product. It has to be on  brand and it has to grab peoples attention fo r it to sell.  Recently I discovered some incredible marketing for Marshmello  and Demi Lovato's upcoming single 'Its Ok Not To Be Ok'. So far, we have no idea what the song sounds like (apart from a teaser clip Demi released over on her Instagram). However, in the countdown to the single, there is a website available  which I think is some of the most exciting creative marketing I've seen in a while.  DEMI LOVATO X MARSHMELLO: OK NOT TO BE OK PROMO SITE The website opens up in an old school Windows browser style page, with automatic pop-ups of a playlist and mood quiz. The mood quiz determines how you're feeling overall and if

ADVERTISING THROUGH A PANDEMIC | THE BRANDS THAT REACTED THE RIGHT WAY TO COVID-19 | JUST BEING MEG

Although it feels as though everything is going slightly back to normal, we are still in the middle of a global pandemic. I work for a media agency and back in March, the thought of advertising was unspeakable for brands. Everyone has been forced to adjust to this new way of life and strategies for brands have completely shifted. Some brands really reacted quickly and got it so right. Finding the perfect balance between not taking advantage of the situation but at the same time not being too afraid to talk about it. Most recently I have seen KFC has taken their famous slogan 'it's finger-licking good' and have blurred out the 'finger licking' part, so the slogan now just reads 'it's good, to adhere to the current rules surrounding COVID-19.  I personally thought this was genius. Such a simple concept but so brilliant. When a brand is so well known and has a slogan that everyone knows, changing it even slightly is really powerful and makes people notice.  Hei